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Provo is a well-known name in many industries such as entrepreneurship and music — and now the international automotive industry.

As Kia Motors unveiled its new provo concept last week at the Geneva Motor Show, the name choice has left some in the auto industry scratching their heads, while champions of Provo’s reputation bask in the international attention.

“So, is provo thought-provoking or curse-invoking?” asked Edward Loh, Motor Trend executive editor. What does the word “provo” stand for, exactly?

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The South Towne Expo Center filled with car enthusiasts and prospective shoppers over the holiday weekend for the annual Utah International Auto Expo. However, South Towne was not filled with exciting new concepts and exotics.

Due to the North American International Auto Show (NAIAS) opening to the public on the same weekend, manufacturers were forced to keep their concepts in Detroit even though they made their public debut last week during NAIAS press days. However, timing of the Utah show makes it a great family weekend outing and an ideal setting for buyers to shop current models without going out in the cold.

Nik Putnam, a sophomore studying criminal justice at UVU, is considering trading his 2009 Mazda 3 for a newer Mazdaspeed3. He took the chance this weekend to compare all the Mazdaspeed3′s competitors under one roof.

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